What type of keywords rank the best.?

Depending on the kind of keywords used the quality of traffic directed towards your site can greatly win enhanced or rescinded. For the best optimal experience it's good to strike a balance between finding the right kind of keywords that are able to describe your product while also taking into account the best short-term and long-term keywords that can help rank your site not just in the starting few months but also continue to be a part of the sites long-term SEO strategy. Also in the case of a brick and mortar business the best kind of keywords are generally the geotagging keywords which can help in the local SEO of that brick and mortar business.