How to improve your site by doing a local seo audit

A lot of businesses that operate locally forget to perform this key important step after launching their website and wonder why their site isn't performing all that well in terms of their results and customer conversations.
They have to carry out a local SEO audit that involves checking for Google penalties, checking their local SEO ranking, auditing and looking through their site's citations. A lot of other steps culminatile to ensure their site is optimised to its best degree every few weeks or once in a month.

I believe most sites have to do a site audit before going further. Especially with SEO. Local or not local doesn't really matter much. You may have to submit your business to some databases to help a little, but the SEO work should be much of the same if you were running any kind of site.